Fiera Bolzano–Bozen

This wayfinding system was developed for the ­Fiera Bolzano. In a team of three we started by ana­­­­ly­s­ing ­defects and weaknesses of the existing orien­tation system. In the next step we have planned the ­distribution of all new signage elements ­inside and ­outside the building to guarantee a flawless ­visitors ­experience. For the design we drew our inspiration from the main tower and eye catcher of the fair and created an ­ellipse symbol out of it. The bright green we chose gives a warm contrast to the cold and dark concrete walls of the building.